Dave Pollard's environmental philosophy, creative works, business papers and essays.
In search of a better way to live and make a living, and a better understanding of how the world really works.



March 31, 2004

HELP ME TEST DESKTOP VIDEOCONFERENCING

Filed under: Our Culture / Ourselves, Working Smarter — Dave Pollard @ 09:42
I recently wrote that a critical element of Social Networking Applications will be the renewed use of desktop videoconferencing. Not the old, jerky CU-SeeMe, but real, professional quality, simple person-to-person videoconferencing, which I nicknamed Simple Virtual Presence (SVP). In a recent review of alternatives, PC Magazine rated seven desktop video apps (see table following), mysteriously ignoring Microsoft NetMeeting, and also rated several webcams that work with these apps, rating two of them (see note under the table) much higher than the rest.


Price*
Ease of
Use
Video
Quality
Firewall
Compat.
Group
Conf.
App
Sharing
White
Board
Comm’ty
Directory
Overall
Rating
Apple
iChat AV

$30

VG

VG

F

No

No

No

Yes

G
MSN
Messenger 6

free

VG

F

VG

No

Yes

Yes

Yes

G
SightSpeed
100 min/mo free,
then $30/month

VG

VG

VG

No

No

No

No

VG
VibePhone
v. 1.6

$5/100 min

E

G

E

No

No

No

No

VG
VidiTel**

$35/month

VG

G

E

Yes
Yes (View
Only)

No

No

VG
Yahoo
Messenger

free

VG

F

G

Yes

No

Yes

Yes

G
AIM
Video IM
 
free

VG

F

G

No

No

No

Yes

G

* Plus: recommended cameras Logitech QuickCam Pro 4000 ($100) or Apple iSight Cam ($150) — both with 640 x 480 pixel resolution
** VidiTel also features sidebar Instant Messaging capability

None of them offers all the functionality I said we need in SVP, but they are getting close. Top-rated VidiTel even has sidebar instant messaging capability while you’re videoconferencing, and allows you to see (but not manipulate) shared documents in a separate window. It’s expensive, though, and not compatible with other systems, so it needs Microsoft, IBM/Lotus, Google, Yahoo or AOL adopt it.

SightSpeed has the highest rated video quality, and is free for the first 10 minutes per day and the first 100 minutes per month (after that a flat $30/month flat fee kicks in), but it lacks the bells and whistles to collaborate, and, like VidiTel, isn’t compatible with other systems. Same problem with third-rated VibePhone. And the Apple iChat, with iSight camera, has great picture quality but only communicates with PCs only through AIM Video IM (SightSpeed works with both Windows and Macs). So much for single-standard, open-source development and ubiquity.

So then you work your way down to the IM add-ons: MSN’s, Yahoo’s, and the new AIM videoconferencing functionality. These are all free extensions of their respective free IM applications, which most people have on their machines, so anyone with a webcam can converse with you. And some of them have multi-person conferencing, app sharing and white board capability. But these three products have only fair video quality, a critical constraint. But I would guess it’s only a matter of time before these services, in the one-upmanship battle, will offer Sykpe-quality VoIP audio and much better video quality as well. Then watch these tools take off, initially as a means for free long-distance family and friend chats, and then as a new business medium, starting with small business and working their way up.

The few reader assessments of these services I could find seem to be all over the map. Anyone tried any of them out and have any comments?

Here’s my plan: I’m going to buy a decent webcam this weekend, configure it to work with all three free IM services, and also subscribe to SightSpeed and stay under the 10 min/day free use limit, just to see what difference the superior video really makes. Then, for anyone interested in trying out some of these services with me, I’ll publish all my contact info Monday.

Be seeing you.

March 30, 2004

THE GREAT CANADIAN SONG CONTEST – NOMINEES

Filed under: Our Culture / Ourselves — Dave Pollard @ 08:39
runnerBy the deadline Sunday night, there had been over 100 nominations for the Great Canadian Song Contest. To be eligible, songs had to be written and performed by Canadians, and refer at least peripherally to Canada. I dug through all the nominations and removed those that did not qualify (most often because, no matter how much they may strike us Canadians as distinctively Canadian, there is nothing in the lyrics to stamp them conclusively as such. In a few cases, marked with asterisks, there is some ongoing debate about whether they are describing Canada or not, so the judges will have the additional task of voting on whether they qualify. The objective of the contest, aside from recognizing great writing and composing talent (in contrast to the execrable Canadian Idol, which has nothing to do with Canadian music at all), is to allow Canadians to pull together a compilation of uniquely and distinctively Canadian songs (legally, of course — after all, we are Canadians) as a personal gift for our non-Canadian friends (and for those of our countrymen who deny the existence of Canadian culture).

My biggest disappointment was the vast array of brilliant Canadian writers who have not penned a single unarguably Canadian song (Sarah McLachlan, f’r'instance) and those whose only musical mention of Canada is disparaging, or in parodies or secondary works. And I confess that, lacking Francophone nominators, the selection of French language songs in the list is iffy. So the list below is conspicuous for the absence of a great many enormously talented Canadian writers and composers.

Nevertheless, I will now send a ballot to the three brave souls (Robert Cooke, Darren Barefoot and Chris Corrigan) who agreed to beg, borrow or steal a copy of all qualifying nominated songs (there were 76 in all) between now and April 11, and help me winnow the list down to about 12 finalists, which the four of us will then, in a wild exercise in subjectivity, attempt to rank. Additional volunteers to judge will still be accepted. Alert the media — here we go. Attempts to influence the judges in the comments below, or with lavish gifts, are welcome. Attempts to argue with me on my disqualifications from the list will be cheerfully ignored. As in all contests, the judges’ decision, boneheaded or not, is final.

Song  / Writer (Performer if other than writer)

01 A Case of You    Joni Mitchell
02 A Real Canadian Girl    Stompin’ Tom Connors
03 Acadian Driftwood    The Band
04 Ah que líhiver    Gilles Vigneault (Pauline Julien)
05 Alouette    Traditional
06 Ambulance Blues    Neil Young
07 Banks of Newfoundland    Francis Forbes
08 Barrettís Privateers    Stan Rogers
09 Bobcaygeon    Tragically Hip
10 Bud the Spud    Stompin’ Tom Connors
11 Cíest líHiver Demain    Robert Charlebois
12 Canada centennial song    Bobby Gimby
13 Canadian Dream    Rheostatics
14 Canadian Railroad Trilogy     Gordon Lightfoot
15 Canadiana Suite    Oscar Peterson
16 Coldest Night of the Year    Bruce Cockburn
17 English Bay    Blue Rodeo
18 Far Too Canadian    Spirit of the West
19 Farewell to Nova Scotia    Traditional
20 Fifty Mission Cap    Tragically Hip
21 Five Days in May*    Blue Rodeo
22 Four Strong Winds    Ian Tyson (Ian & Sylvia)
23 FrÈdÈric    Claude LÈveillÈe
24 GaspÈsie    FÈlix Leclerc
25 Gavin’s Woodpile    Bruce Cockburn
26 Good Fortune    Weeping Tile (Sarah Harmer)
27 Grandfather Song    Gerry Alfred & the Medicine Beat
28 Heather Down Road    Maria Dunn
29 Helpless    Neil Young
30 Hillcrest Mine    James Keelaghan
31 Hockey Night in Canada    Lynn Miles
32 Horses    Rheostatics
33 Je Reviendrai a MontrÈal    Robert Charlebois
34 Jolie Louise    Daniel Lanois
35 Líhymne au Printemps    FÈlix Leclerc
36 LíIndependentriste    Robert Charlebois
37 La fin justifie les moyens    Jean-Pierre Ferland (Ginette Reno)
38 Lakeside Park    Rush
39 Land of the Silver Birch    Traditional
40 Le Plus Beau Voyage    Claude Gauthier
41 Life is a Highway    Tom Cochrane
42 Little Lambs    Marc Jordan
43 Log Driverís Waltz    Wade Hemsworth
44 Lukeyís Boat    Traditional (Great Big Sea)
45 Midwinter Nightís Dream    Rheostatics
46 Mon Pays (C’est l’Hiver)    Gilles Vigneault
47 MontrÈal    Lucie Blue Tremblay
48 My Country Tis of Thy People Youíre Dying    Buffy Sainte Marie
49 Northern Wish    Rheostatics
50 Northwest Passage    Stan Rogers
51 Okanagan Okee    Stompin’ Tom Connors
52 Pirates of the Saskatchewan    Arrogant Worms
53 Powderfinger    Neil Young (Cowboy Junkies)
54 Prairie Town     Randy Bachman (Neil Young)
55 Rise Again    Leon Dubinsky (Rankin Family)
56 River*    Joni Mitchell
57 Roses & Blue Jays    Buck 65
58 Runnin’ Back to Saskatoon    Guess Who
59 Sainte-AdËle, PQ    Jean-Pierre Ferland
60 See the Sky About to Rain*    Neil Young
61 Snowbird    Gene MacLellan (Anne Murray)
62 Something to Sing About    Oscar Brand
63 Song for the Mira    Allister MacGillivray (Rita MacNeil)
64 Song of the North    Susan Aglukark
65 St Jean Port Joli    Lucie Blue Tremblay
66 Sudbury Saturday Night    Stompin’ Tom Connors
67 Suzanne*    Leonard Cohen
68 The Black Fly Song    Wade Hemsworth
69 The Crawl    Spirit of the West
70 The Hockey Song (The Good Olí Hockey Game)    Stompin’ Tom Connors
71 This Heart That Lives in Winter    Lynn Miles
72 Un Canadien Errant    Traditional (Leonard Cohen)
73 Waiting in Canada    Jann Arden
74 Welcome, Welcome Immigrante    Buffy Sainte Marie
75 Wheat Kings    Tragically Hip
76 Wreck of the Edmund Fitzgerald    Gordon Lightfoot

March 29, 2004

PLAN B

Filed under: Preparing for Civilization's End — Dave Pollard @ 10:17
somaliaLast week in my article A Sacred Earth Culture I outlined my environmental philosophy, and expressed hope that, with a concerted effort by a lot of people on initiatives like those in my How to Save the World Roadmap, my ‘Plan A’, we can prevent ‘eco-tastrophe’ occurring in this century. I also indicated that, in case that doesn’t suffice, sometime in this century we will need a ‘Plan B’. These are my early thoughts on the unthinkable — what Plan B might entail.

The late 21st century scenario that would/will require this plan is extremely bleak:

  • A world of 10-15 billion people, twice today’s number, consuming the resources of six or eight sustainable Earths.
  • Constant warring over scarce oil and water, and, as population sprawls, scarce land, meat & dairy products, and, eventually, scarce everything.
  • A world of staggering inequality, where a tiny minority desperately hoards the majority of the world’s resources, and protects these resources and themselves with huge, technologically advanced armies and private militias.
  • A global collapse of economic systems and infrastructure: stock markets, currencies, education systems, health systems, law enforcement systems, democratic governments, all abandoned because there is no money or will to sustain them.
  • Ubiquitous, grinding poverty, epidemic diseases of overcrowding, and universal despair, strife, hopelessness, anger and fear.

Without a radical, global, and improbably fast change in human culture and behaviour, this scenario is inevitable. This is not Malthusian hysterics. It is already the reality in most of the third world, and, contrary to what the corporatists would have you believe, it is getting worse, not better, with globalization and ‘free’ trade. There is no evidence, despite the fact that we are already living well beyond our planet’s means, of any political will to replace our unsustainable economy with one that will allow us to survive. There is no evidence that human population will stop growing at 8-9 billion, as we optimistically predicted a generation ago.

As countries like China attempt to emulate the Western economic model, massively depleting their supply of water and arable land, producing pollution in volumes not seen even during the coal era of the industrial revolution, and increasing the demand for already scarce energy resources at a staggering rate, the human ‘footprint’, measured in number of Earths’ sustainable supply of resources, is accelerating even as population growth is decelerating. Economic disparity is growing at a phenomenal rate, both between rich and poor countries, and between the tiny elite and the increasingly destitute masses of people within each country. Biodiversity is shrinking at a rate not seen in 65 million years, and we are increasingly dependent on a few, unsustainable technologies (like the automobile and ‘energy deficit’ agriculture), a few increasingly scarce natural resources (oil, wood and water) and a few highly inbred, chemically-laden, and hence vulnerable and unresilient food sources (the number of varieties of plant and animal species eaten by man in commercial quantities has dropped by over 80% in a generation).

And for those who believe technology and innovation will come to our rescue, there is no precedent for the kind of massive, ubiquitous, instantly-deployed human invention and ingenuity that would be needed to transform not only our economy, but more critically its distribution mechanisms, sufficiently to even begin to offset the crises of scarcity and environmental devastation we are obliviously headed for today.

population
(The red lines above show sustainable levels of population and consumption, with no provision for survival of any other living species. They show we are already living well beyond the Earth’s sustainable capacity. The green lines show the sustainable levels of population and consumption if we want to share a modest part of our planet with other species). More information on this chart here.)

Even those who believe in Armageddon always thought it would be Someone Else’s Job to solve the crisis. No matter how much we try to deny it, we are careening out of control, on an icy road going too fast towards a wall we can yet hardly see. Stopping, if it is not already too late, is our job. Those in the driver’s seat are accelerating and looking in the rear-view mirror. And even those who want to stop have forgotten where the brake is, or aren’t in a position to reach it.

If we find it is too late to stop, we must have a Plan B, a way to derail the vehicle of of our culture, our civilization, before it hits the wall. It will not be pretty, but for all those who do not romaticize our world ending in apocalypse, it could be our only alternative.

To continue the metaphor of the out-of-control vehicle headed for the wall, Plan B involves turning off the motor of civilization, and steering off the road without flipping over. Sabotage without suffering. Unlike almost every other revolution in our history, this one involves killing no one, and saving everyone.

The objective of Plan B is to do the following:

  • End the ‘growth’ economy quickly, putting a stop to the increased destruction of our environment and increased consumption of scarce resources. The vehicle careening out of control would then no longer accelerate.
  • Drastically cut the disparity of wealth and power between rich and poor, so that the means of control of our future would return to all of us. We would elbow the wealthy and powerful elites out of the driver’s seat of our careening vehicle, and seize the wheel.
  • Increase our self-sufficiency, resiliency and readiness to make the rapid transition to a new and radically different human culture. If the vehicle ends up in the ditch in the middle of nowhere when we steer it away from the wall, at least we won’t be helpless.

Here is the ugly part, the unthinkable, obviously illegal, and hopefully unnecessary, Plan B:

  • Sabotage the energy and transportation systems — Skilfully but irreparably (and if necessary, repeatedly) dismantle dams, pipelines, transformers, tankers, refineries, drilling platforms, so that they can’t function. But do so without causing pollution or death in the process. Intercept and block the flow of weapons from rich countries to poor, and the export of locally-needed and slave-labour-produced resources from poor countries to rich. Monkey-wrench the engine and transmission system of our culture.
  • Seize control of the communication system — Jam, hack and occupy the broadcast facilities of the complicitous and compliant major media, and then transmit anti-growth, anti-consumption messages — warnings about the dangers of corporatism, consumerism, commercialism, power and wealth concentration, privatization, big families, environmental degradation, unreported family violence, factory farm abuses hidden from public view, illegal incarceration, suppression and removal of civil rights and freedoms, two-tier health, education and transportation systems — all the programs and practices that sustain the fervent ‘perpetual growth’ mantra that is accelerating us towards the crash. Turn off the blaring radio and tell the six billion passengers of the vehicle that we’re out of control and need their cooperation and help.
  • Boycott the corporatist economic system — Opt out of investing in governments, corporations and institutions that keep us addicted to consumption and debt, and that provide corporatists with the capital they need to further concentrate their power and control over us and sustain the irrational belief in ‘perpetual growth’. Starve the carburetor of the air that keeps the vehicle firing on all cylinders.
  • Destroy confidence in the food system — Use viral marketing, industrial sabotage and biological agents to undermine public confidence in the foods produced in factory farms and owned or ’stolen’ from the third world by the global food oligopoly, without harming farmed animals or seriously jeopardizing public health. Replace the system with community-owned, local food systems that ensure self-sufficiency. Teach the passengers how to survive once the vehicle is derailed.
  • End human population growth — Use evenly, globally dispersed biological agents to reduce human fertility without discrimination and without causing human suffering. No more riders in this vehicle — it’s overloaded already.
  • Seize control of the education system — To end the dumbing down of citizens to mere consumers, end the social, cultural, political and economic indoctrination of our children, and re-educate people about what is really happening in the world, and the need for radical change. Make sure all the passengers understand that we cannot survive a crash, and doing nothing to stop it is irresponsible and not an option.

It is not yet the time to launch Plan B. To move forward with these extreme measures now would be seen, understandably, as immoral and irrational, and be labeled terrorism. But in twenty, fifty, seventy years, if we haven’t replaced our culture with a new sustainable culture, there will be billions ready, desperate to implement Plan B, and sympathetic to its cause. If it comes to that, and you find Plan B too distasteful, too radical, you are welcome to teach your grandchildren, whose legacy this catastrophic world will be, to pray. I’m going to teach mine to do something. Because the alternative by then will clearly be death. If and when that time comes, we will know. In the meantime, we can only be ready, and keep working like hell on Plan A.

March 28, 2004

THE ESSENCE OF KNOWLEDGE

Filed under: Working Smarter — Dave Pollard @ 14:01
seely brown modelOne problem of blogs is that, since they are principally organized in reverse date order (i.e. most recent at the top), some profound wisdom falls off the bottom of each page every day and, unless special effort is made to keep it in people’s minds, it is effectively lost forever. Euan Semple brought to my attention one such wise post, by the incomparable Doc Searls, written almost three years ago about the essence of knowledge, and what that implies for the role of blogs in business and for Knowledge Management (KM).

For the past two weeks I have had the honour of moderating the Association of KnowledgeWork (AOK) online forum, in a wide-ranging discussion of precisely this topic. Here is what I learned from that experience:

  • Hierarchy, and background knowledge of the other conversants (i.e. relationships), factor strongly in trust, and trust is a critical precondition to knowledge sharing. Specifically, we trust peers more than either bosses or subordinates, and hence share what we know with them more readily. And we trust people we know well (by virtue either of face-to-face contact, or from reading their blog and other writings), and hence accept and share knowledge from them more willingly.
  • We need to learn, and teach, how to organize, create, and record excellent stories (both oral and written) and great conversations (both face-to-face and virtual), and one key to doing so is to be sensitive to who the audience is and what their needs are.
  • We need KM leaders to encourage those who could most obviously benefit from them (newsletter writers, Subject Matter Experts and Community of Practice co-ordinators) to experiment with weblogs and other fledgling PCM and social networking tools in business, and we need KM leaders to use them themselves, so that they understand their true potential and so they can advise the designers of the next generation of such tools how to build them right.
  • Improving the effectiveness of front-line knowledge workers is a delicate balancing act, requiring both
    1. consistent, reliable, accessible top-down knowledge transfer, education and instruction, and
    2. tools and resources that enable and encourage human agency, i.e. the freedom to apply individual experience and peer learning to solving always-unique customer and business problems.
  • We have perhaps put too much stock in ‘teaming’, collaboration, and ‘community’ enablement. Although communities are very useful for identifying ‘like minds’ and expertise, and projects that involve many participants do need coordination, I believe most useful knowledge transfer, and most valuable conversations, are iterative and between two people (though it is possible for one person to carry on several ‘binary’ conversations at a time, and the upcoming generation is quite adept at it), most collaboration comes down to individuals agreeing who will do what and, while consulting regularly, largely staying out of each other’s way, and most innovation is the application of insight that one individual had while listening to another. We are at heart, at least in the West, incorrigibly individual thinkers and workers, and the general ‘mess and imprecision of meaning’ makes effective knowledge transfer almost impossible other than one-to-one. That is why the best speakers make everyone in the room believe s/he is talking exclusively to them.

And here are five verbatim excerpts from Doc’s brief, brilliant post, words of wisdom that still hold true three years later:

  • Blogs are somewhere between conversation and writing [for publication]. They’re printed blurts that lithify into word balloons that float in cyberspace for the duration, making them searchable transcripts of thinking-out-loud.
  • Most of what we know isn’t highly explicit, and our expressions of it start with approximations of what we mean, or think we mean, or might eventually discover we mean ó often with the help of the other person in the conversation. But when we speak, every word vanishes like snow falling on water. If we’re lucky the other party reflects back a sign of understanding, or an improved expression of the same point. Whatever else happens, if the conversation is successful it proves that we traffic in meaning more than words.
  • Blogs are heaps of words that stick to the water: annotated transcripts of conversations that have no sides. They are the accumulata of What We Know, of open-ended conversation with who-knows-who. And perhaps I mean that last phrase a bit more literally than I intended when I wrote it eight seconds ago.
  • Polanyi’s point was that knowledge is profoundly personal, and his only quotable line to that effect was “we know more than we can tell.” (That he worked seven single-syllable words into one sentence is such a remarkable exception that it may by itself provide evidence of God.) What we know is tacit and what we can tell is explicit… John Seely Brown outlined* an epistemology that began by borrowing Polanyi’s classification of personal knowledge ó tacit and explicit ó and extending it to the social space, showing (see the drawing above), in other words, that lots of knowledge is social.
  • Blogs organize themselves around whatever topic gets us going, for as long as the topic stays interesting. Then we ó whoever we are ó move on, keeping safe in the tacit what those who operate only in the explicit will never understand, much less “manage.”

(* This presentation by John Seely Brown includes a wonderful story about the profession of troubleshooting, and how it’s best accomplished by conversations and co-developed stories — not through expert systems and repositories of ‘best practices’)

Together, these ten statements — about trust, stories, conversations, experimental incremental improvement of tools, top-down knowledge transfer, human agency, the inherently personal and individual nature of learning and innovation and work, the unfeasibility of teamwork and collaboration, communities as merely collections of one-to-one connections, learning and teaching by thinking out loud, conversation as process not content, blogs as open-ended conversations with people with know-who, knowledge as both personal and social, and the transience and ’self-organizability’ of knowledge and blogs — distil the essence of a decade of critical learnings about knowledge in business, about blogs, and about how we learn and do work.

But much of what KM has been ‘about’ since its inception a decade ago — bringing about ‘culture change’, creating vast repositories of content for reuse, and designing standardized, centralized knowledge architectures, infrastructures, and taxonomies — has ignored the axioms implicit in these ten statements and mostly overlooked the fourteen concepts in red above. In other words, most KM to date reflects a fundamental misunderstanding of the essence of knowledge, learning and work.

What KM should have been about was understanding and accommodating people’s behaviour, which is almost invariably well-intentioned, and, thanks to human ingenuity, usually quite efficient. And, as Drucker has been telling us for a generation, KM should then have been ‘about’ improving front-line knowledge worker effectiveness, not by burying them in mountains of unnavigable and context-free content, but by providing them with simple tools, training and suggested processes to help them learn better, and do their mostly conversational, consultative, social, individual jobs, better.

If your organization doesn’t have a deep understanding of the fourteen concepts listed in red above, and programs to leverage its understanding of these concepts to help improve front-line knowledge worker effectiveness, then it’s probably wasting much of its IT & KM resources, and much of the time and energy of its front-line people. And its approach to Knowledge Management is probably seriously misguided.

March 27, 2004

WHY HAVEN’T WE DEVELOPED ‘WORK-AROUNDS’ FOR BLOGGING’S LIMITATIONS?

Filed under: Using Weblogs and Technology — Dave Pollard @ 13:22
david wI enjoy reading Dave Weinberger’s Joho the Blog for two reasons: because he’s an incredibly bright guy, and because he gets you thinking about things you don’t ordinarily get around to thinking about (due to a combination of lack of imagination and lack of time). I don’t have time to think, I’m too busy blogging. If that’s your problem, Dave’s the cure for what ails ya.

I’ve talked on these pages before about the limitations of blogs: Their inaccessibility to the technologically inept, the immense difficulty of building an audience (and even finding others to ‘talk with’) when you’re a newcomer to blogging and hence subject to Shirky’s Power Law (first one in gets all the attention).

To me, the greatest limitation is blogs’ lack of integration and ‘transitionability’ with other communication tools. Why haven’t we developed generally-accepted work-arounds that allow us to transition from blog comments to e-mail threads, IM, telephony, wikis and other tools, and back again? Have we become so used to being led around the nose by the functionality (and lack thereof) of communication tools that we’ve lost our imagination and social will to develop means to jump to better tools when the one we’re working isn’t optimal? Skype was one of the Top Technologies of the Year in Business 2.0’s list, and it’s wonderful, and free, so why isn’t everyone using it to extend the relationships they develop on blogs? And why are webcams still ridiculed, when everyone agrees facial expresssion and bosy language add immensely to communication, and we now have the high-speed bandwidth (well, 47% of us have anyway per a recent study) to accommodate multi-media conversations? Why do so few people take up my (and others’, from what they tell me) invitations to call them, Skype them, IM them, to allow the iteration (back-and-forth) that is the essence of true conversation? And why, when we do make that transition, and meet someone who’s become a ‘friend’ through our blogs, is the first meeting or conversation in aother medium so awkward, even jarring?

That’s all I have today — a lot of important questions, and no answers. Thanks to Dave for raising the issue. If anyone has any thoughts or answers on this, I’d love to hear them. Even additional questions are welcome. And if you’d like to use another, more robust tool than blog comments or e-mail to converse about this, just ask.

March 26, 2004

GAMBLING ON FREE TRADE

Filed under: How the World Really Works — Dave Pollard @ 11:42
diceThe World Trade Organization ruled Wednesday that US restrictions on overseas-based Internet gambling operations violate ‘Free’ Trade laws.

The ruling has huge repurcussions, and the Bush administration vowed an immediate appeal. The reaction from the US was hysterical, in both meanings of the word. “It’s appalling,” said Representative Bob Goodlatte, a Virginia Republican. “It cannot be allowed to stand that another nation can impose its values on the U.S. and make it a trade issue.”

If course, imposing US and Western values on other nations is precisely what ‘free’ trade does. And the whole principle of the ‘free’ trade deals brokered by corporatist interests behind closed doors is to subvert and subordinate national laws to the ‘broader’ interests of international trade (read: the interests of multinational corporations and the governments they finance). Under such agreements domestic social and environmental laws can be overturned as a ‘restriction on trade’, to the extent they exceed the lowest standards in any of the signatory countries to the agreement. Social laws include not only labour laws, but any laws that impede the unregulated flow of goods and services across borders, including anti-gambling laws.

In principle, therefore, the US hasn’t got a leg to stand on. But in law, of course, money buys the best lawyers and allows rich murderers and criminals to go free, while the poor, even if innocent and in the right, usually lose. And if money doesn’t buy off the WTO, the US has already signaled that it will consider itself above the law, and ignore it. Several members of Congress said they would rather have an international trade war or withdraw from future rounds of the World Trade Organization than have American social policy dictated from abroad.

The Bush regime, which has promised its corporatist backers to pursue ‘free’ trade, cannot break its old unilateralist habits when things don’t go its way. Bush has yet to learn that ‘my way or the highway’ is not a negotiation strategy. “The U.S. says it wants open competition,” said Sir Ronald Sanders, Antigua’s foreign affairs representative. “But it only wants free trade when it suits the U.S.”

The unresolved question is whether international Internet service businesses can be regulated at all. But that’s a ‘World of Ends‘ issue. Right now, to the American trade imperialists and anti-gambling lobbies, it’s an ‘End of the World’ issue. Expect much moaning and wringing of hands.

THE EMPIRE STRIKES OUT

Filed under: Preparing for Civilization's End — Dave Pollard @ 10:42
wolf
Every once in awhile I find an article that simply speaks for itself. It cannot be improved by summarizing, annotating, digesting or synthesizing. The Empire Strikes Out, by Kenny Ausubel in Orion Magazine Online, is one such article. Here it is:

NATURE BATS LAST

For all the chatter about the Age of Information, we really seem to be entering the Age of Biology. We didn’t invent nature. Nature invented us. Nature bats last, as the saying goes and, more importantly, it’s her playing field. We would do well to learn at least some of the ground rules.

The great ecological play takes place in a food web that makes no waste, powered by a solar economy that neither mines the past nor mortgages the future. Some of its guiding principles are diversity, kinship, symbiosis, reciprocity and community. It’s alive. It’s intelligent. It’s connected. It’s all relatives.

One of the beauties of biology is that its facts can become our metaphors. These underlying codes may also serve as inspiring parables for how as human beings we might organize a more just, humane, and authentically sustainable society.

Life is intimacy interconnected. As a culture we’ve made a basic systems error to believe that we exist somehow separate from nature, or from one another. That illusion could prove fatal at this momentous cusp, this time at which our turbo-charged technologies and overwhelming numbers have given us, for the first time in history, the capacity to blow it on a planetary scale.

Our globalized corporate empire menaces the future of the entire biosphere. Empires are castles made of sand: They always crumble, they always fade away. But by the time this empire strikes out, the biological game could be all but over. Corporate globalization is killing off its host — and ours. Gary Larsen once did a cartoon in which a ship is sinking, and a pack of dogs crowded into a lifeboat are watching it go down. The lead dog says to the others, “OK — all those in favor of eating all the food all at once, raise your paws.” That’s economic globalization in a nutshell.

The real-world situation that is spontaneously combusting today is a perfect storm of extreme environmental degradation and rolling infrastructure collapse. It is by no means the first time this has happened. Previous civilizations have slid into ruin through self-induced environmental catastrophe, but in the past the damage has always been localized.

But there’s more to it. They had foolish leaders…who embroiled them in destabilizing wars and didn’t pay attention to problems at home.

HISTORY LESSON: DISINTEGRATION OCCURS SUDDENLY, JUST AFTER THE PEAK

As Jared Diamond pointed out in “Guns, Germs, and Steel,” these societies met their demise by cutting down forests, eroding topsoil and building burgeoning cities in dry areas that eventually ran short of water. Sometimes hastened by sudden climate change, the ensuing disintegration occurred suddenly — in a matter of a decade or two after a society reached its peak of population, wealth and power. Because that pinnacle also marked maximum resource consumption and waste production, it produced unsupportable environmental impacts.

But there’s more to it, Diamond says. “They had foolish leaders…who embroiled them in destabilizing wars and didn’t pay attention to problems at home. They were overwhelmed by desperate immigrants, as one society after another collapsed, sending floods of economic refugees to tax the resources of the societies that weren’t collapsing.”

When Diamond studied the ecological downfall of Mexico’s ancient Mayan civilization, he determined that the final strand in its unravelling was a crisis of political leadership. “Their [leaders] attention was evidently focused on the short-term concerns of enriching themselves, waging wars, erecting monuments, competing with one another, and extracting enough food from the peasants to support all these activities.” Sound familiar, fellow peasants?

Today we’re going mano a mano with the whole biosphere, and she’s responding with her own form of deregulation. The planet is reeling from record-smashing temperatures, violent storms, long-term droughts, hundred-year floods, unstoppable fires, massive insect infestations, migrating disease patterns, rising seas, and a level of species extinctions not seen in 65 million years. Twelve-thousand people died in France this summer from record-setting heat. In Phoenix, Arizona, people’s flip-flops melted on the pavement. One woman who tripped and fell face-first on the sidewalk was rushed to a burn unit. And global warming is just getting going.

Last year, the White House pressured the EPA to hit the delete key in its state-of-the-environment report regarding the forty-weight connection between global warming and the burning of fossil fuels. The US political class says we need more scientific study while they march us backwards into the 21st century dragging sacks of coal behind them. But the science is unequivocal: It’s no longer a matter of connecting the dots. It’s a matter of connecting the elephants in the room.

Global warming means more and bigger storms, and one of the most striking images from the relatively mild Hurricane Miserabel was the battered mall of the Washington Monument. A large stand of flagpoles forlornly flew the stars and stripes, shredded to tatters by the violent weather. As the great urban farmer Michael Abelman said, “After all, what good is a country and a flag if there is no more fertile soil, no ancient forests, no clean water, no pure food? If you really love your country, protect and restore some wildness. Support local agriculture. Plant a garden. Those who work to protect and restore these things are the real patriots.”

THE BREEDING GROUNDS FOR TERRORISM HAVE THE WORST ENVIRONMENTAL DEVASTATION AND POVERTY

In truth, the US political class is clueless. Its only plan is to eat all the food all at once. Although the empire may seem awesomely powerful, it’s coming apart at the seams.

But what is also true here and around the world is that people are stepping up with real solutions. There’s a new superpower: Global popular movements. They are growing from the bottom up, taking back control over our lives, our communities, our economies and our cultures. People are again starting to assume responsibility for the lands, the waters, the forests, and the global commons we all share.

People worldwide are rejecting the deification of the market over environmental and human rights. As Amory Lovins has said, “Markets make a great servant but a bad master and a worse religion… And a society that tries to substitute markets for politics, ethics, or faith is seriously adrift.”

There are brilliant scientific and social innovators among us who’ve been patiently incubating the seeds of successful local, regional, and even societal plans for the transformation to a sustainable civilization. An alternative globalization movement of unprecedented proportions is taking shape, weaving a green web of innovative models grounded in true biotechnologies and social equity.

This new world is being born right now before our eyes. It mimics the decentralized intelligence of living systems, the innate democracy of life. It’s founded in the recognition that the first homeland security comes from environmental security. Our civilization’s out-of-body experience is screeching to a halt as we awaken to our absolute dependence on natural life-support systems and our interdependence with all life. Cleaning up the environment will happen only when we clean up politics and reclaim our government.

In a world where half the people live on $2 a day or less, we can have no peace. The world’s most dangerous political hot spots and breeding grounds for terrorism are exactly the same places with the worst environmental devastation and poverty. Go figure.

DEMOCRACY IS NOT A SPECTATOR SPORT

We’re entering into unknown territory. There will be little to hold onto. It could be a time of unimaginable suffering and loss. But it will also be a renaissance of flourishing creativity and deep healing. The regenerative capacity of nature is powerful beyond our imagination. And the boundless nobility of the human soul is arising everywhere in waves of caring and kindness. Our social security is being woven in community, as people gather to mend our shredded social fabric and solve problems together. There is as much cause for hope as for horror. And we know we must prevail.

We can start by attending to our worst wounds. In very practical terms, the solution is to invest in our problems. We need a Green New Deal, a massive global investment in repairing the environment, transforming our infrastructures, and restoring people. The measure of any solution is whether it solves for pattern by resolving multiple problems in one fell swoop.

What’s called for is strong government leadership to reboot the system. We need an immediate global Marshall plan of clean, renewable energy, and the re-design and rebuilding of our decaying infrastructures and clotted transportation systems. We can jump-start a permanent transition to an ecological agriculture that produces healthy, nutritious food in regionalized foodsheds — restores the land, air and water — and revives rural economies thriving with small and medium-sized farms. We need a just legal system that puts human and environmental rights above corporate rights. All these programs will yield dramatically positive results — environmentally, economically, socially and spiritually. And all of it is attainable.

In great measure we already know what to do, in practical terms, to realize this vision. The vexing bottleneck we face is political, not technological. As the Italian dictator Benito Mussolini, known as The Father of Fascism, said in a refreshing moment of candor, “Fascism should more properly be called corporatism, since it is the merger of state and corporate power.” As the whole world becomes a company town, democracy is in peril of becoming a phantom limb, severed from the body politic while we imagine it’s still attached. Cleaning up the environment will happen when we clean up politics and reclaim our government. Democracy is not a spectator sport. Voting is not something we can do just every two or four years. We need to vote every day with our lives.

The coming environmental blowback and social dislocation could just as easily swing us toward martial law and totalitarian rule. If we don’t change direction, we will end up where we’re heading.

Thanks to Jeff Gold of the Ontario Green Party for the link.

March 25, 2004

ANTHEM, REVISITED

Filed under: Creative Works, How the World Really Works — Dave Pollard @ 15:56
peaceLast week I wrote that I thought John Kerry, America and the world need an anthem for change, something to galvanize the opposition to the Worst President in the History of the US and the damage he has done to the world on so many fronts in the last three years. As a result of the responses I received, I’ve sampled over 150 anti-war and protest songs. There are some great songs among them, but the best are about specific events, and don’t lend themselves particularly to the situation we find ourselves in, in 2004. And I really do believe that, in the face of a self-described ‘war president’, who has in fact waged war on personal rights and freedoms, on women, on children, on the poor and the sick and the homeless, and on everyone that doesn’t share his warped and paranoid extreme right-wing vision for the future, our anthem should be a song of peace.

One song I discovered was a 20-year-old Peter Paul & Mary song (it was played on a PBS special this week, backed by a children’s choir with candles, and was very moving). It’s called Light One Candle and it goes like this:

Light one candle for the Maccabee children with thanks that their light didn’t die
Light one candle for the pain they endured when their right to exist was denied
Light one candle for the terrible sacrifice justice and freedom demand
But light one candle for the wisdom to know when the peacemaker’s time is at hand

chorus:
Don’t let the light go out! It’s lasted for so many years!
Don’t let the light go out! Let it shine through our love and our tears.

Light one candle for the strength that we need to never become our own foe
And light one candle for those who are suffering, pain we learned so long ago
Light one candle for all we believe in that anger not tear us apart
And light one candle to find us together with peace as the song in our hearts
(chorus)

What is the memory that’s valued so highly that we keep it alive in that flame?
What’s the commitment to those who have died that we cry out they’ve not died in vain?
We have come this far always believing that justice would somehow prevail
This is the burden, this is the promise, this is why we will not fail!
(chorus)

The song is about the story of the Maccabees, who resisted the oppression of their people and of the Jewish faith, and whose bravery is remembered in the Hanukkah lighting of the Menorah candles. It is sung also on Children’s Memorial Day, the second Sunday in December, when those who have lost children to war or other causes light a candle to remember them. It has also become, according to this site where you can listen to the song, “an anthem for the Jewish ethical legacy; Judaism’s commitment to a better world.” It has been embraced by the Israeli congregations calling for peace and an end to the occupation of Palestinian lands. The version on the above link is rather plain — if anyone finds a version online with the children’s choir backing PP&M, let me know.

I like this song, and it is a song of peace and defiance. And I like the idea of a Jewish song as an anthem against Bush, whose endorsement of the current war-mongering Israeli Prime Minister in a cynical attempt to co-opt Jewish voters has merely opened up deeper divisions in America. But this song is a bit vague, I think, for the immediate task at hand.

My next discovery was a song by Peter Stuart, who you may remember from a group called Dog’s Eye View, which had a hit called Everything Falls Apart. Peter, who’s now solo, has written a song called Waiting for Peace to Come. You can listen to or download it here, and its lyrics go like this:


Nothing else matters, everything shattered
Glass, steel and bone
As we all bear witness we turn to face this test of faith
With candles and hope to lead our way home

Chorus:
As we stand together hand in hand waiting for peace to come
Looking for someway to understand, terrified and numb
But standing, standing still and waiting, waiting for peace to come

Nothing will ever be as simple as it once was
We’re forced to remember just how fragile life is
With candles and hope to lead our way home
(Chorus)

Take this precious moment to breathe, to let yourself believe
That love is stronger than hate, that love is fiercer than fear
(Chorus)


Beautiful, poignant, true, but perhaps a little too melancholy, a little too passive for ousting a psychopathic Presnit.

There’s always the old standby, of course, Dylan’s The Times They Are a’Changin’. Just in case anyone alive hasn’t heard this, you can listen to it here. The lyrics are as follows:


Come gather round people wherever you roam
And admit that the waters around you have grown
And accept it that soon you’ll be drenched to the bone
If your time to you is worth savin’
Then you better start swimmin’ or you’ll sink like a stone
For the times they are a’changin’

Come writers and critics who prophesize with your pen
And keep your eyes wide the chance won’t come again
And don’t speak too soon for the wheel’s still in spin
And there’s no tellin’ who that it’s namin’
For the loser now will be later to win
And the times they are a’changin’

Come senators, congressmen, please heed the call
Don’t stand in the doorway, don’t block up the hall
For he that gets hurt will be he who has stalled
There’s a battle outside and it is ragin’
It’ll soon shake your windows and rattle your walls
For the times they are a’changin’

Come mothers and fathers throughout the land
And don’t criticize what you can’t understand
Your sons and your daughters are beyond your command
Your old road is rapidly aging
Please get out of the new one if you can’t lend your hand
For the times they are a’changin’

The line it is drawn, the curse it is cast
The slow one now will later be fast
As the present now will later be past
The order is rapidly fadin’
And the first one now will later be last
For the times they are a’changin’

At the risk of being charged with sacrilege, or violation of intellectual property law, I’d like to suggest we update The Times… with some new and topical lyrics. The battle is no longer generational, it’s ideological. So suppose we sang these lyrics instead:

Four years we have suffered from Bush’s regime
These liars and killers are worse than they seemed
We’re tired of their terror, we’re through with their schemes
It’s time for a “country reclaiming”
So America’s glory may again be redeemed
Cause the times they are a’changin’

This “war president” gives the spoils to his friends
And he thinks any means’ justified by the ends
And he can’t understand that the message he sends
Isn’t bringing us peace, it’s inflaming
He’s ‘pre-empting’ our future, it’s time for amends
For the times they are a’changin’

While millions are losing their jobs overseas
And the poor they are hungry and racked with disease
Bush’s corporate buddies just do as they please
As our children’s legacy’s wasting
They keep poisoning our water and clearcutting trees
But the times they are a’changin’

The right of assembly, a woman’s right to choose
We must realize we have so much to lose
And we can’t get the truth on the ten o’clock news
But their hold over us it is waning
Cause we now know the facts and there’s no more excuse
And the times they are a’changin’

So gather ’round people, please heed the call
He’s done enough damage, it’s his turn to fall
But his lies never end so there’s no time to stall
There’s just seven more months still remaining
Then we’ll end right-wing tyranny once and for all
For the times they are a’changin’


What do you think?

March 24, 2004

MAKE YOUR OWN CARTOON

Filed under: How the World Really Works — Dave Pollard @ 09:47
I always wanted to be able to draw political cartoons, but I never had the artistic talent. Today, though, I discovered David Rees, who writes a great, smart comic strip called Get Your War On, for Rolling Stone, using exclusively public domain clip-art (example at right). So having already mastered PowerPoint Art, I knew I was ready.

So here is the first, last and only edition of my clip-art comic strip, Worf.

david rees

Worf
More on the above stories (no, I didn’t make any of them up):
1. Genocide in Sudan
2. Al’ Jazeerah goes to Jail
3. Colombian atrocities against civilians
4. Courtney Love’s breast
5. Rush Limbaugh’s civil rights

Whew! Do I ever have renewed respect for cartoonists now. This is hard, even if you don’t have to worry about the artwork.

Now it’s your turn. Yes, you can be a serious comic art student, too! To make it even easier, I’ve even cut and pasted some clip-art for you. All you have to do is provide the captions. Just copy the jpg below (DIYCartoon.jpg) to your graphics software, type in the captions, and post to your blog. Or just post your suggested dialogue as a comment to this post. Doonsbury look out.
DIY Cartoon

March 23, 2004

HOW TO INCREASE YOUR READERSHIP

Filed under: Using Weblogs and Technology — Dave Pollard @ 14:58
Blog Pop Chart
My Blogging Table of Contents has six articles to help you assess and improve the quality of your blog, and attune it to the interests of your target audience. The “What the Blogosphere Wants More Of” list way down at the bottom of my right sidebar has some more ideas. This article distils it all down to the ten things you can do that are most likely to increase your readership, and keep it growing. Marketing 101 for Blogs.

THE TOP FIVE WAYS TO IMPROVE YOUR BLOG…

Marketing is useless if you don’t have a good ‘product’. Here are five ways to ensure you do.

  1. Provide something unique: There are so many blogs out there, even if you’re writing brilliantly, you won’t attract an audience if someone who’s already more widely-read is writing on the same subjects. First-hand accounts or data, original research, surveys, original ideas, original graphics or photos or artwork, all help establish your uniqueness. World O’Crap, one of the newest and yet most popular Salon blogs, is written by a liberal who almost exclusively frequents right-wing conservative blogs and news sites, catches them in lies and exaggerations and inconsistencies, and then writes biting, hilarious satire about them. Unique, brilliant, and very funny.
  2. Provide something valuable: Give readers a high ‘return on their investment’ in reading your blog by (a) entertaining them, (b) teaching or helping them to do something (lessons learned etc.), (c) informing them about something they need to know about, (d) giving them a ‘take-away’ (checklist, great quote, useful tool, etc. — something that will cause them to immediately bookmark or blogroll or write about your site and revisit it often), (e) saving them time (distilling something down, analyzing it, researching it), or (f) providing deep insight about what something means (great graphics can help do this).
  3. Be first: The first person to write about a particular topic will probably get a large share of traffic about it. Even if a more popular blog picks up on it, they’re likely to link to you and send even more readers your way. First-hand accounts, on-the-spot photos, comments from people who were at the scene of breaking news all make fascinating reading. Even the first reviews and synopses of new movies and books usually attract a lot of attention.
  4. Do your research: Invest time to learn as much as possible about what you’re going to write about. Spend much more time reading and researching than you do writing. Check your facts. Learn to use search engines powerfully, so no time is wasted looking for just the right information. Don’t neglect primary research — stuff you get from offline sources like real people, in-depth television reports, people you can call or survey to get information that isn’t available on the Web. Always cite and if possible link to your sources. Dig for great finds, stuff that isn’t on the first page of the Google results, information that you need to go through multiple links to find, information embedded in the many databases that are online but aren’t Googled at all. And never lie or exaggerate.
  5. Learn to write very well: Master the art of story-telling. Learn to be brief without being too dense. Write in a conversational, accessible, friendly style. Eschew obscure and intimidating words, like ‘eschew’ (it means ‘avoid’ ;-) Ask people you trust to comment on your writing style. Use point form, examples, restatements for clarity. Be natural. Learn the 39 steps for story-writing; most of them apply to non-fiction, too. Have fun, be loose, show your emotion. Try to avoid clichˆÉ¬©s.


… AND THE TOP FIVE WAYS TO ATTRACT MORE ATTENTION TO IT

Once you’ve got a world class ‘product’, here’s how to get people to look at it.

  1. Use other media to pull people to your blog: Don’t just write great stuff and wait to be discovered. Use e-mails (sparingly, selectively) to tell people you think might be interested in reading your blog about a particular article you’ve written. Make comments on others’ blogs and include your blog URL when you do. Try to find an A-lister or two who might be interested in one of your articles, and e-mail them (just be aware many others are also looking for A-listers’ attention, so do so sparingly and be patient). Or just comment, early and frequently, on A-listers’ posts (first commenter on any new A-lister post often draws a lot of traffic). Join and participate in discussion groups, always leaving your blog URL at the end of every message. Contribute to e-magazines, either online versions of hard-copy periodicals like Ms., or specialized online journals like Virtual Occoquan. Use outgoing links on your blog and blogroll to articles and blogs written by people you’d like to have as readers: Chances are, they’ll note you when they look at their inbound links list and come over to see what you said about them. And when people write to you, always answer, always acknowledge that they took the time, and always include your URL in your response. But don’t feed the trolls (i.e. don’t reply to readers who write hurtful, malicious or baiting comments or e-mails) or you’ll have readers you don’t want.
  2. Write, at least sometimes, about ‘hot’ topics: You don’t have to be a Googleslut to occasionally get some special buzz on a topic everyone is talking about. Being very focused on narrow, deep topics will get you a faithful readership, but not a particularly large one. Writing about something popular from time to time, especially if you do so before everyone else is writing about it, and say something unique or insightful, will broaden your audience, and bring in what Malcolm Gladwell calls connectors, people who can bring their entire, large networks of potential new readers to see your blog.
  3. Make a great first impression: The average reader who links to your site looks at 1.5 pages and stays 90 seconds. Google hits command a small fraction of even that attention span. That’s how long you have to make an impression that will bring them back. A memorable look, a powerful theme, easy navigation, legibility, making sure your links work and that you’ve spellchecked, using clear headings, clever, attractive graphics, summarizing your long posts, making sure your page doesn’t take too long to load — all these things help create a great first impression, and give your blog what’s called ’stickiness’. The longer they stay, the more they’ll remember and the more likely they’ll come back.
  4. Learn by studying who’s reading what, and what works: I look at the end of each day who’s been reading How to Save the World (most blogs have a ‘referrer log‘ tool that lists your visitors; services like SiteMeter also provide this information). If I don’t recognize a reader by their URL, I’ll go to their site to see who they are and what brought them to my site (and often say ‘thanks for visiting’ while I’m there). And I track total popularity three ways (see chart above): Average hits/day per the Salon Rankings list, Number of Inbound Blogs per Technorati Cosmos (I also visit any new additions to my Inbound Blogs list), and Number of people subscribed to my RSS feed per Dave Winer’s Who Subscribes List. I know that when I write about certain subjects like blogging or business innovation, I’ll get a spike in hits. But I also know my posts on other subjects, like the environment, economics, and social networking, have different and loyal audiences, who I’d lose if I narrowed the focus of this blog. And some things, like poetry and short stories, I post despite knowing they have a very small audience, because the few comments I do get are essential to improving my writing skills. And because I love writing them.
  5. Get outside more: Real Live Preacher, consistently one of the three most popular Salon Blogs, deliberately seeks out (looking at the Recent Updates List for unfamiliar blog names) and welcomes and helps new bloggers — a tremendous way to get grateful new readers for his smartly written, well-laid-out blog. By using blog directories like EatonWeb or lists like Technorati’s Current Events (or just typing a topic of interest in Technorati’s search bar) you can find other bloggers interested in the same things you are, and connect with them. Or explore the blogrolls of blogs you like. When you find a ‘like mind’, link to them, e-mail them, comment on their weblog, or otherwise let them know you exist and where to find you. But don’t be pushy and overtly ask them to link to you — just let them know where you are, and they’ll come around.

And finally: Be patient — Viral marketing is very effective but takes time to work. Stick with what you’re doing, especially if people are complimenting you — word will spread, and the audience will come. And be yourself. If you try to affect a style that isn’t ‘you’ it will come off as forced or dishonest.

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