An article in this month’s S+B by Economist writer Jon Ledgard suggests that business executives in the affluent nations should be spreading the gospel of globalization, ‘free’ trade and the ‘market’ economy in Africa to save it “from total collapse”. I hope struggling nations will have the good sense to say “no thanks, you’ve ‘helped’ us enough already”. It’s bad enough that so many in affluent nations have been caught up in the cult of leadership and the wildly inflated sense of executives’ and consultants’ value and infallibility. We don’t want to export our myths to countries where it can do real damage. The missionaries we’ve sent in past have wrecked enough lives.
There is no question that the economies of most struggling nations are in ruins. This has been caused by a combination of interrelated factors:
The answer is not to export more affluent nation ‘answers’ to struggling nations in the person of well-meaning ‘executives’. The proponents of such ideas would be well advised to learn from the horrible example of the religious missionary groups, who continue to send well-intentioned born-again volunteers to build schools and churches and hospitals for (instead of with) the people of struggling nations, and then wonder why the locals are disinclined to maintain them when the volunteers go back to their comfy homes.
What is needed instead are efforts to help the people of struggling nations undo the damage that we have caused:
To believe that we have any more ‘solutions’ that will work for these people is the height of arrogance. Rather than ‘executives’, the businesspeople who might have some value to the people of struggling nations are entrepreneurs in small, sustainable businesses — Natural Enterprises. Entrepreneurs have learned how to work around problems instead of paving them over. They know how to scrounge. They know how to live within their means. They know the value and skill of resilience and improvisation. This is knowledge the people of struggling nations could get some value from. And the learning and value would definitely be reciprocal. In fact if we were to be fair, we should probably pay the people of struggling nations for the experience, since the value we receive will almost certainly exceed what we have to offer them.
So, please, spare the struggling nations the scourge of self-important, deluded, well-meaning executive missionaries. We have done more than enough harm already. It’s time to give back what we stole, and realize that our flawed, devastating, ruthless and unsustainable big-business models work badly enough here, and have no place in nations whose people have forgotten more than we have ever learned.
We need to clean up our own act before we presume to take it on the road.
Category: Innovation and Society
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