![]() Sales is not my forte, but I recognize good selling skills when I see them, and George is one of the best. Over lunch, we shared some horror stories about incompetent salespeople we had known over the years, and some stories of outstanding sales success and sales technique. We discussed what it is that differentiates great salespeople from awful ones. We ended up trying to compile a list of the most important ‘rules’ for good selling. George came up with these ten, which I thought were outstanding, and well worth sharing with readers:
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I had to chuckle at this. Yes I agree, it is usually great for sales, but only if you know the customer. Just thirty minutes ago my wife and I were disgusted to open the door and find that the newspaper company had left us a “free gift” consisting of a collection of huge plastic crappy pens wrapped in an even bigger notebook sized plastic box, along with a worhtlessly small towel wrapped in more plastic, and just to be sure, the wrapped it all in more plastic. We will be calling them telling them to come pick it up and never leave us anything we don’t ask for again, scolding them for being so thoughtless about waste and consumption. They obviously thought they were “building a relationship” with thier customers, but more than anything they pissed us off.
That’s a beautiful comprehensive quick start guide to customer service. I love the common sense you bring to issues, Dave…How many ways could this have been written bydifferent people? Usually, there would have been technicallanguage, or some other thing obfuscated. By contrast,your ideas are written in a very transparent manner.Those who are going to take part in the movement whichyou propose, will need to have the time free todevote to these vital goals. A small business is, perhaps,a way to escape the 40 hour a week grind; one can bringin a very good amount of money, while working on flextime.
Lekker simpel lijstje, niks nieuws.Zonde van de tijd die ik er aan besteed heb.