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Unlike the other five types, Thought Leadership is generally the result of an inductive (creative), rather than a deductive (logical, analytical) process. If you have access to deep knowledge about a company’s inner workings, culture, business processes and key people, you can produce any of the other five types of knowledge, but Thought Leadership requires more: an ability to think ahead and laterally, to ask creative and even serendipitous ‘what if’ questions, and an ability to take knowledge and learning gleaned in some completely different domain and context and apply it to solve a burning business problem. Here’s an example: It was recently discovered that butterfly wings have absolutely no pigment in them, since the aerodynamic requirements of wings cannot tolerate the weight of pigment. What gives the wings their illusion of colour is the way the cells of the wings are layered, so that light reflects from them prismatically. A Thought Leader could take this esoteric discovery and apply it, practically and economically, to ideas for producing more lightweight, and hence efficient, airplane wings, say, or ideas for creating un-counterfeitable currency. What makes a Thought Leader? Clearly it requires some deep, specialized but un-myopic subject-matter expertise, some right-brain core competencies, an extremely broad range of interests and readings, and networks and tools that filter and feed the firehose-volume of daily news and information into a manageable stream. I think there are three main Thought Leadership styles, that are pictured in the chart at right, and which depend on individual temporal orientation and knowledge processing behaviour:
Life isn’t easy for thought leaders. They are often seen by management as intimidating or impractical. They may be culturally out of sync with the company for whom they work. To do their job right takes a lot of time and resources that must compete with the day-to-day resource needs and priorities of the company. They need permission to be wrong, since a lot of new ideas and predictions that look right on paper don’t pass the market test. Some companies have been much more successful at innovation, at remaining agile in the face of market changes. Such companies tend to attract thought leaders, to give them the roles and resources they need to capitalize on their skills and knowledge and bring them to fruition. They also tend to have business processes that encourage and enable gurus to come up with breakthrough ideas and products, visionaries to steer the company into the future profitably ahead of its competitors, and facilitators to capture, build on and act on others’ leading-edge ideas. Until very recently, knowledge management has been about capturing employee knowledge and know-how, and because of the practical difficulties of codifying and leveraging such knowledge, has fallen on hard times of late. KM may have a second chance if it can design the enabling architecture for business innovation and thought leadership. That will require knowledge leaders to refocus their attention from the bottom line, where KM was expected to have the greatest impact, to the top line and to the connection with customers, where its greatest promise always lay. |
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This is very impressive stuff, Dave. Whose ass would I have to kiss to reprint this in my monthly business mag? This is head and shoulders above what our nationally syndicated columnists send us every month. Excellent work!
Very kind of you, Christopher. Anything that appears on my blog can be reproduced anywhere with attribution. If it’s business-related I’m usually described as ‘Chief Knowledge Officer for a major international professional services firm’. If you want to use my employer’s name, e-mail me with the name of the publication and I will tweak it accordingly and get the OK from our Communications folks.
Dave,Though i do appreciate the way you have expressed artistically the problem associated with thought leadership and knowledge management one thing still goes unnoticed in your column and that is the motivational aspect for engaging oneself in these different activities which at the end of the day are governed by bottom line (Monetary or Customer satisfaction attributed to any product/service). Please write back to me if u think i was unable to read between the lines.