Daily Archives: July 2, 2006

Quality, Familiarity, Responsibility and the Failure of Generics

Posted on July 2, 2006 by Dave Pollard

Last week, consumer product giant Johnson & Johnson paid drug giant Pfizer $11B for a whole bunch of brand names, for products all available in much cheaper generic formulations. What hope do sustainable, responsible entrepreneurial firms, and ‘buy local’ programs … Continue reading →